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When Alfred Schwarzenbach and Miguel Steiner in 1976 FINAD AG founded, they were way ahead of their time. At that time, the first considerations about the market portfolio theory were already published. However, these new findings were not yet available to private investors. At the same time, the first derivatives conquered the market and caused investors' time horizons to shrink from decades and years to days and hours. In the same decade, the Western world was hit hard by the oil crisis. As a result, the stock markets lost up to 50 percent. A seven-year dry spell followed for stock investors. In this increasingly complex and volatile environment, Alfred Schwarzenbach and Miguel Steiner recognized that independent and transparent advice for private investors is of great importance. With FINAD, they implemented their findings into a business model that complements classic asset management with contemporary advice and an individual, diversified and consolidated asset organization. Today, FINAD is a financial sector company with headquarters in Zurich and a branch in Vienna and therefore operates internationally. Around 30 employees work at FINAD AG.