SharePoint
Digitalisation – Analysis of digital maturity
Where do you stand in the 7 fields of action?
Digitalisierung, Big Data, IoT, Künstliche Intelligenz – um nur einige der Schlagworte im Prozess der digitalen Transformation zu nennen. Ist es noch möglich, sich auf das Kerngeschäft zu konzentrieren, wenn eine solche Komplexität auf einen “drückt”? Everyone talks about it, no one knows for sure…you can quickly get lost. Ultimately, this leads to wrong decisions in the company for many SMEs. – This is where we want to start and show you potentials by measuring your digital maturity level. Thanks to our high level of expertise as digitisation experts, we can provide you with competent advice in the 7 fields of action and guide you through the process of implementation.
Digital maturity – 1st field of action
Data as the driver of digitalisation, the gold of the 21st century
Data is the fuel for the digitalisation engine – together with you, we want to create added value through the data we collect. Business processes are to be optimised and new business models – based on data evaluation in the company – are to be established.
Digital maturity – 2nd field of action
Is your business model expandable?
IoT, apps, artificial intelligence and so on… the digital possibilities are vast. However, the goal is clear; more efficient business processes, reduction of production or operating costs and, last but not least, networking. New technologies lay the foundation for the further development of the existing business model.
Digital maturity – 3rd field of action
Do you know the behaviour of your customers?
The marketing strategy should adapt to the continuous changes in customer behaviour. The keyword is: “needs-oriented”, because customer-oriented online platforms, communication through social media and much more is required nowadays. The goal of the marketing strategy should be; to be different!
Digital maturity – 4th field of action
Processes, Processes… & processes!
Have you already switched from analogue to digital? Or are there automated processes in operation? The goal of this field of action includes the conversion from analogue to digital processes as well as the automation of repetitive workflows. This saves valuable working time of your employees as well as some space resources.
Digital maturity – 5th field of action
Time for new approaches!
The implementation of new technologies and strategies in the context of the digital transformation entails major changes for employees. Last but not least, the continuously changing customer needs present the company with new challenges. – New approaches to leadership, cooperation and ways of working are needed. The company should develop a new culture, managers act as role models and the employee should be placed at the centre.
Digital maturity – 6th field of action
Innovative strength is in demand
One of the goals of digitalisation is to use it as an innovative force for new business models. Opportunities arise to differentiate oneself in the market. Be it through a new technology, a new offer or even the development of a new business field.
Important attributes here are: Individual & needs orientation – because in this field of action, too, changing customer needs present us with new challenges.
Digital maturity – 7th field of action
Putting the customer at the centre
This field of action focuses on topics such as the customer experience, communication and interaction with customers and, crucially, customer loyalty. You have to understand your customers and be able to offer them an all-round carefree package. But that is not the end of it. Continuously being up to date and optimising, that is the motto in order to fulfil customer wishes.
- Cloud & Data
Digital maturity – 1st field of action
Data as the driver of digitalisation, the gold of the 21st century
Data is the fuel for the digitalisation engine – together with you, we want to create added value through the data we collect. Business processes are to be optimised and new business models – based on data evaluation in the company – are to be established.
- New technologies
Digital maturity – 2nd field of action
Is your business model expandable?
IoT, apps, artificial intelligence and so on… the digital possibilities are vast. However, the goal is clear; more efficient business processes, reduction of production or operating costs and, last but not least, networking. New technologies lay the foundation for the further development of the existing business model.
- Digital marketing
Digital maturity – 3rd field of action
Do you know the behaviour of your customers?
The marketing strategy should adapt to the continuous changes in customer behaviour. The keyword is: “needs-oriented”, because customer-oriented online platforms, communication through social media and much more is required nowadays. The goal of the marketing strategy should be; to be different!
- Automated processes
Digital maturity – 4th field of action
Processes, Processes… & processes!
Have you already switched from analogue to digital? Or are there automated processes in operation? The goal of this field of action includes the conversion from analogue to digital processes as well as the automation of repetitive workflows. This saves valuable working time of your employees as well as some space resources.
- Leadership & Culture
Digital maturity – 5th field of action
Time for new approaches!
The implementation of new technologies and strategies in the context of the digital transformation entails major changes for employees. Last but not least, the continuously changing customer needs present the company with new challenges. – New approaches to leadership, cooperation and ways of working are needed. The company should develop a new culture, managers act as role models and the employee should be placed at the centre.
- Digital Strategies & Business Models
Digital maturity – 6th field of action
Innovative strength is in demand
One of the goals of digitalisation is to use it as an innovative force for new business models. Opportunities arise to differentiate oneself in the market. Be it through a new technology, a new offer or even the development of a new business field.
Important attributes here are: Individual & needs orientation – because in this field of action, too, changing customer needs present us with new challenges.
- Customer orientation
Digital maturity – 7th field of action
Putting the customer at the centre
This field of action focuses on topics such as the customer experience, communication and interaction with customers and, crucially, customer loyalty. You have to understand your customers and be able to offer them an all-round carefree package. But that is not the end of it. Continuously being up to date and optimising, that is the motto in order to fulfil customer wishes.
Analyse digitaler Reifegrad
Wo stehen Sie in der digitalen Transformation und vor allem wo wollen Sie stehen?
Unsere Experten ermitteln aufgrund eines individuellen Fragebogens Ihren digitalen Reifegrad, erarbeiten die Soll-Ist-Situation und leiten daraus Handlungsempfehlungen für Ihr Unternehmen ab.
Factsheet Analyse digitaler Reifegrad
Alle 7 Handlungsfelder sowie unser Angebot im Überblick.
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